CORPORATE VALUES

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Producing hairdressers exclusive hair care products of the highest quality is not enough. PAUL MITCHELL wants to do his bit to make the world a little more beautiful. PAUL MITCHELL was the first hair care company to speak out against animal testing, and its charitable efforts continue to set the standard for social engagement in the industry today. This commitment to fellow human beings and the environment is the driving force behind all activities.

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WE CARE – THE MISSION OF PAUL MITCHELL

 

“The future of our planet concerns us all. Every day we make decisions that affect our lives today and in the future. As a second-generation family business, we lead by example and hope to inspire others to do the same. The protection of our environment, animals and fellow human beings is equally important to us.”

Wild family

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